4/16/14

DESIGN WORK 01: CALLIGRAPHANDO

Over the last month I worked on my first order covering the whole rebranding of wonderful blog Calligraphando. Read all about the process and view images :)

WHAT I DO

  • logo design
  • brand design
  • website design
  • business card design

Meet the client

Cecilia is a wonderful woman from Italy who loves calligraphy. Calligraphando the place where she share her passion for calligraphy and the written word in any form. This is the place where she shows story of her handwriting and creativity, on how to calligraphy may become a part of everyday life. This is also an attempt to start up her own creative company designing and making great calligraphy stationery for events such as weddings, birthdays and similar. Giving customers the pleasure to have a uniquely designed and handmade stationery. CHECK OUT HER WEBSITE! http://www.calligraphando.com/

About the project

My job was to design fresh and elegant brand and blog mainly for women readers. Blog have to be clean and easy readable. We were looking for the correct color palette for some time until we decided to use colors referring to calligraphy, ink, paper with a little bit of red and pink. For logo I used Cecilia handwriting (she was so good and sent me a picture by email) then I change the photo into the vector and later design all elements in Illustrator. I made "C" monogram resembling dripping ink on paper, with red ink texture. Also I used this trick to design the buttons for website, background for post dates to look like steeped in black ink sheet of paper. Must have for Cecilia blog was: stick-to-top drop down menu and floating social media icons. After exchanging many emails with Cecilia I was able to capture the sophisticated style, pleasing to the eye, delicate but with a strong selection of red, referring to the subject of calligraphy. It was a great challenge and a wonderful time to design whole rebranding of Calligraphando, change and change again elements to, in the end, get such a great visual identity!

BRANDBOARD


MOODBOARD


WEBSITE DESIGN


BUSINESSCARD DESIGN


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IT'S TIME TO SHINE

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